Sınıf karmaşası, C-D - Sayfa 4

Question

otomobil sınıflarını belirlerken tek ölçü araç boyu mudur?  4500mm orta sınıf (D) sınıfı başlangıcı sayılıyor.  bu durumda piyasada bulunan çoğu yeni sedan aslında D sınıfı. (Astra,Civic,Corolla,Mazda3)  4800mm civarı boylarıyla Mondeo, Insignia vb de E sınıfı mı oluyor?

Answer

http://ec.europa.eu/competition/mergers/cases/decisions/m1406_en.pdf

In previous decisions concerning the passenger car market, the Commission has held it
possible to subdivide this market, on the basis of a number of objective criteria like
engine size or length of cars, in several segments which could constitute distinct
product markets. However, a final definition was not required, and the exact market
definition was left open

Fakat son bir sınıflandırılma talep edilmemiş , kesin pazar sınıflandırılması açık bırakılmıştır

(Decisions of 14 March 1994, Case no IVM.416 – BM/Rover;
Decision of 24 May 1996, Case no IV/M.741-Ford/Mazda; Decision of 22 December
1997, Case no IV/M.1036-Chrysler/Distributors, Decision of 22 July 1998, Case no
M.1204-Daimler-Benz/Chrysler. Decision of 6th November 1998, Case no IV/M.1326 –
Toyota/Daihatsu). The narrowest segmentation previously used -eskiden kullanılan-
by the Commission is the following:

- A: mini cars
- B: small cars
- C: medium cars
- D: large cars
- E: executive cars
- F: luxury cars
- S: sport coupés
- M: multi purpose cars
- J: sport utility cars (including off-road vehicles)
1 Turnover calculated in accordance with Article 5(1) of the Merger Regulation and the Commission Notice
on the calculation of turnover (OJ C66, 2.3.1998, p25). To the extent that figures include turnover for the
period before 1.1.1999, they are calculated on the basis of average ECU exchange rates and translated
into EUR on a one-for-one basis
3
10. The boundaries between segments are blurred by factors other than the size or length of
cars.

sınıflar arası sınırlar büyüklükten başka faktörler tarafında bulanıklaştırılmıştır.

These factors include price, image and the amount of extra accessories. Also, the
tendency to offer more options like ABS, airbags, central locking etc. in small cars
further dilutes the traditional segmentation. Customers choose their cars using a
combination of parameters, such as brand, size, equipment and price. On the other
hand, segmentation is generally used by the industry and it still seems to be regarded as
an important indicator for the positioning of a car in the market place. In particular
some differences still exist in price, technology and engineering requirements within
the market. For the purposes of the competitive analysis of the present case, it is not
necessary to further delineate the relevant product market, because in all the alternative
market definitions considered, effective competition would not be significantly
impeded, as explained below.

Bunun yenisini bulamadım.
----------------------------------------------------------------------------------------------------

ACEA ( european car makers association ) ise sadece 4 segment ile sınırlandırmış

- Small
- Lower medium
- Upper medium
- Executive

Bu sıralamaya bakınca üreticilerin cebinizden çıkacak paraya odaklandığını daha iyi farkediyorsunuz.

http://www.acea.be/images/uploads/files/20090930_Segments_by_country_2006-2009.pdf

< Bu mesaj bu kişi tarafından değiştirildi oldsalt -- 9 Kasım 2009; 7:47:18 >

Answer

hata..

Sınıf karmaşası, C-D (4. sayfa)